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Torre Esmeralda II, Piso 12
Blvd. Manuel Ávila Camacho
No. 36, C.P. 11000
Col. Lomas de Chapultepec
México, D.F.

Tel. 52 (55) 9171 2260
Fax. 52 (55) 9171 1699

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GE Lighting (General Electric)

ART OF LIGHTING

Year: 2012
Assignment: concept development, design, manufacture and assembly
Location:Guadalajara, Jal. Mexico City
Status: itinerant

The idea of building a piece of art-object began with the premise of designing a dominant element in which the new LED products of General Electric (GE) could be shown. The whole volume and its parts come out from a handicraft work. There aren’t any prefab elements, everything has been designed on purpose so it can be installed and uninstalled in order to place it just about anywhere. To build a box-packing of a light bulb seemed to us to be ideal to exhibit lighting equipment. Surprising and invasive, it is possible to actually go inside it to know what General Electric is doing. The ‘covering’ of the packing is visually strong from the outside. Graphic ambiance was co-developed along with Estudio Jamaica and the Graphic Designer Dafne Gutierrez.